An international logistics company managing sea freight, cargo delivery, and warehousing operations
WCT Logistics is a logistics company specializing in international sea freight, cargo delivery, freight management, and warehousing services. Operating on a global scale, they needed digital infrastructure that would reflect their capabilities while giving clients transparent tools to estimate shipping costs and choose optimal routes before making commitments.
Challenge
Complex calculations, outdated presence, invisible processes
WCT Logistics faced multiple challenges that limited their ability to compete with modern logistics platforms and convert potential clients.
Core problems
Complex logistics cost calculations: Clients had no transparent way to independently predict shipping expenses. Costs depend on numerous factors— cargo weight, distance, customs fees, volume — making negotiations complicated and deterring potential customers who couldn't get quick estimates.
Lack of modern digital presence: WCT lacked a contemporary website reflecting their global capabilities and logistics infrastructure. The outdated site couldn't compete with web platforms of other logistics operators, undermining credibility.
Missing branding: The company needed video materials to explain key advantages, showcase logistics processes—warehouse facilities, routes, transportation—and use them for marketing and client presentations.
The goal
Create a comprehensive digital solution including a modern multi-page website, an interactive shipping cost calculator that provides real-time estimates and route optimization, and professional video content — all while building an administrative system for internal management.
Web Development
We created a modern, professional website that accurately represents WCT's scale and capabilities.
Website structure
- Services page showcasing freight, warehousing, and delivery options
- Routes page displaying global shipping corridors
- Tariffs page with transparent pricing information
- About company page highlighting infrastructure and expertise
Design approach
- Modern UX/UI reflecting the global nature of WCT's logistics business
- Clean, professional aesthetic building client trust
- Responsive design for all devices
- Fast loading times optimized for international audiences
Shipping Cost AI Calculator
Real-time logistics cost estimation
We built an interactive calculator embedded in the web interface, allowing clients to see shipping costs instantly and explore optimal delivery options.
User input
- Cargo weight and volume
- Origin and destination points
- Additional parameters (urgency, special handling)
System output
- Calculated shipping cost
- Projected expenses breakdown
- Alternative route options
- Estimated delivery timeframes
Business logic integration
- Complex pricing model based on WCT's data: tariffs, distances, customs rates
- Automated route calculation and cost estimation with variable considerations
- Back-office system for WCT staff to update rates, routes, and tariffs through admin panel
Administrative Panel
Flexible business management
We developed an admin interface giving the WCT team complete control over the platform.
Rate and route management
- Update tariffs and shipping costs
- Manage logistics routes
- Adjust calculation parameters
Content control
- Update website content (news, service descriptions)
- Manage video content library
- Edit page information without developer involvement
Analytics and reporting
- Track calculator usage statistics
- Identify most requested routes
- Monitor average projected costs
- Client inquiry patterns analysis
Technical implementation
- Server-side business logic ensures accurate calculations
- RESTful API architecture for scalability
- Separate admin module for independent management
- Database structure optimized for complex pricing models
AI Video Content
We produced professional AI video materials for the website and marketing campaigns.
Operational animations
- Warehouse facilities visualization
- Truck and vessel fleet showcase
- Route animations
- Logistics process demonstrations (loading, transportation, unloading)
Brand video
- Company mission and values presentation
- Supply chain visualization
- Client advantages demonstration
- Professional presentation suitable for marketing and client meetings
- Brand-consistent styling throughout
Technologies used
Frontend
React / Next.js
Backend
Node.js, Express
Calculator
Server-side business logic + REST API
Admin Panel
Separate React module
Video Production
GenAI
Database
PostgreSQL
DevOps
Docker, CI/CD
Key Outcomes
10x+ cost reduction
Replaced multiple platform subscriptions with one-time development and minimal server costs
Platform independence
No more rate limits, pricing changes, or vendor lock-in
Daily automated updates
Fresh competitor data without manual intervention
Seamless tool integration
Direct CRM and BI connections eliminate manual data transfers
Unlimited scalability
Adding competitors or markets costs virtually nothing
Custom analysis freedom
Full database access enables unique insights impossible with pre-built platforms
Result
WebPromo transformed from being constrained by expensive third-party platforms to owning a flexible, scalable competitive intelligence system. What started as a cost problem became a competitive advantage — the ability to offer deeper analysis, faster turnaround, and custom insights that differentiate their services in the market.
